Kevin McMichael's Resumé

Experience                                                                                                

Marketing Specialist                                                                        Oct. 2019 - Present
Franki Global Inc.

Develop organic social media from scratch including developing strategy and creative for multiple social media platforms. Managed over 200 beta app users in creating content and providing feedback on app features. Results include:

- Comprehensive strategy, content calendar, and photo/video content
- 500+ samples pieces of app content created under my direction
- Successful beta testing, focus groups, and strategic workshops

Marketing Specialist                                                                        Aug. 2018 – Oct. 2019
Orange County Transportation Authority

Project managed multiple large-scale marketing campaigns. Directed creative development, video promotions and content creation. Campaigns included digital, print and email tactics. Results include:

- An average of 150% increase in campaign conversions
- 500+ OC employers reached using innovative outreach strategies
- Award winning designs and creative content

Marketing Specialist, Associate                                                   March 2018 – Aug. 2018
Orange County Transportation Authority

Coordinated logistics for outreach events. Created organic social media content including photo and video content focused on brand awareness. Results include:

- 10% increase in awareness of current promotions
- Over 5,000 people reached at events
- Local and state elected officials’ attendance at various events

Department Administrator                   Sept. 2016 – May 2018
Biola University Journalism & P.R. Department

Facilitated interaction between students and facility through administrative work as well
as answering all student questions and contacting prospective students resulting in a
10% increase of student enrollment in the program.

Communications Coordinator                                                      March 2016 – May 2017
Biola University Student Missionary Union

Oversaw all social media and publicity. Tactics included organic photo and video content, email campaigns and launching an organizational Spotify page. Results include:

- 500% increase in e-mail subscribers
- Increased avg. Instagram post engagement by 80%
- Launched organic Spotify and Buzzfeed content

Missions Conference Logistics Coordinator                              Sept. 2015 – April 2016
Biola University Student Missionary Union

Coordinated all logistical aspects of the campus-wide conference including overseeing a
staff of 80 students, managing all social media accounts and being a liaison between Biola
and Event Management resulting in a successful and flawless conference

Saddleback Church – Small Group Ministries
Small Group Network Intern                                                                   2016 Summer

Aided the Small Group Ministries through researching local churches, organizing an
informational luncheon and developing content for a weekly podcast resulting in
15 new leaders joining the network.